Epting Business University

Even with the best technical team, effective business management is crucial for contractors looking to maximize profitability and stay ahead in this highly competitive industry — that’s why we developed our flagship business training course, Epting Business University.

Managing & Growing Service Profitably

Spring 2-Day Session Seminar, April 2–3

About This Class

Many contractors view their service department as a necessary evil or loss leader rather than a profit machine. But successful HVAC businesses understand the opportunity available to them by running a profitable service department.

In BDR’s Managing & Growing Service Profitably, learn the principles and strategies necessary to run a profitable service department. Attendees will learn the correct approach to running a profitable service department that can generate 20–30% net income each month. Discover how to drive profitability in service while also capturing replacement leads, leading to a successful and profitable year-round business!

Attendees will learn how to:

  • Understand strategies for building a profitable service department.
  • Cover the entire company’s overhead with the service department’s gross profits.
  • Determine how to price your services for profit.
  • Effective and efficient labor savings techniques.
  • Strengthen and monetize their service department.
  • Track the performance of their team’s billing and labor efficiencies. 

Who should attend this training:

  • Dispatchers
  • Owners
  • Service Managers
  • Anyone looking to streamline their operations

Note: This course qualifies for 16 hours of factory training. 

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Pillars of HVAC Success

Fall 2-Day Session Seminar, October 15–16

About This Class

BDR’s Pillars of HVAC Success provides owners and managers with the foundational building blocks for running a successful HVAC business and how to
implement them.

Each section is pinpoint-focused on identifying what they need to get done, why they need to do it, and helping them develop their personalized method for how to get it done.

By attending this class, contractors will leave with a step-by-step action plan to achieve higher profits, focused on developing processes and procedures,
optimizing their existing labor force, utilizing relationship-based sales strategies, and more!

Attendees will learn how to:

  • Successfully identify specific areas of their business to change and the steps to do so.
  • Price jobs correctly to reach breakeven quickly.
  • Become a sales-driven company utilizing 3 essential strategies.
  • Eliminate callbacks that negatively impact profitability and customer
  • retention.
  • Strengthen and monetize their service department.
  • Fully utilize their existing labor resources.
  • Overcome obstacles that prevent business growth.

Who should attend this training:

  • Managers
  • Owners
  • Anyone looking to streamline their operations

Note: This course qualifies for 16 hours of factory training. 

REQUEST A TRAINING SESSION Become a Dealer
Jennifer Shooshanian

Meet Your Instructor, Jennifer Shooshanian

With over three decades of experience specializing in HVAC Service Operations Management, Jennifer is one of the most knowledgeable and accomplished service performance experts in the United States.

She entered the HVAC industry in 2003 and began working for Jacob’s Heating and Air for 13 years. 

Based on a ground-floor start and many roles across multiple departments, she developed operational experience with breadth and depth in service operations as well as the inner-workings of other operations departments.

What sets Jennifer apart are her indelible personality traits brought forth in her training classes and with her BDR coaching clients. Her ability to motivate clients to believe that there is a better way to trust in themselves and step away from the money-losing norms of the industry, and to instead venture out with Jennifer on a journey of far superior service performance, great departmental morale, superior customer satisfaction, and retention, and exceptional management leadership skills. 

Jennifer is a master at finding a path forward that clients can believe in while holding them accountable for their success.

Since joining BDR as a Trainer and Service Coach in 2003, Jennifer has conducted 400+ service training classes across the United States and Canada. She has coached 250+ service departments ranging in size from three to 80 Service Technicians in all market types and sizes.